Uneeda Biscuit
by Guy Whiteley
Title
Uneeda Biscuit
Artist
Guy Whiteley
Medium
Photograph - Photograph
Description
The Uneeda Biscuit is the story of early American advertising boiled down to a single parable that just happens to be real history. In the early 1890s there were hundreds of hometown bakers putting out generic crackers in barrels with plain cookies in square shipping boxes. Mothers would say, "George, here' s a paper bag. Go down to the store and fill this with crackers." Uneeda was one of the first mass marketed products outside of its region, due to the "sanitary packaging" it promoted as being a step above the cracker barrel in terms of health and convenience. National Biscuit Co. launch the first prepackaged biscuit, Uneeda, with the slogan "Lest you forget, we say it yet, Uneeda Biscuit." Eventually, the company launched the first million-dollar advertising campaign for Uneeda.
Uploaded
December 8th, 2013
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